We all know that small businesses are privately owned corporations, partnerships, or sole proprietorships that have fewer employees and/or less annual revenue than a regular-sized business or corporation.

The effort you put into your small business is important. But you still need to concern yourself with the results. If you want to improve the results your small business gets, you have to focus on the right tasks and constantly make realistic improvements. Here are some tips from members of the online small business community to help you get better results going forward.

Before proceeding ,The great thing about small businesses is that there’s a lot of room for experimentation, innovation, and growth. In marketing, you have to find a balance between survival and expansion — don’t run your company to the ground with risky decisions, but don’t play so safe that you never reach your potential.

Here are some suggested marketing strategies. And remember, you know your own business best, so maximize your own unique characteristics.

  • Targeting. Define your narrowest ICP (ideal customer/client profile). This is a crucial step. You can broaden your ICP later if you want, but it will be best to start by going after the specific type of people who are most likely to need, and who are most likely to have the ability to purchase, your product/service.
  • Advertising. As a small business, you don’t have infinite resources, so make every penny count. Use your targeting data to place ads in carefully selected channels. You might get some results from traditional methods like flyers. You should insert yourself in every free online marketplace and coupon deal site. Look for every opportunity to build up your brand’s presence with your target market.
  • Digital marketing. This is a broad field, including social media marketing, email marketing, content marketing, SEO, etc. The great thing about these marketing strategies is that they are all relatively low-cost, compared to traditional channels (such as television or billboards), and when properly leveraged, they can yield a huge volume of high-quality leads.
  • Organized lead management. Set up a system for generating, tracking, nurturing, and converting leads. Don’t let your leads get lost in the shuffle just because you don’t have a giant marketing department. Whatever the size of your marketing team, you should be able to devise a workable funnel.

You can’t hope to accomplish all of your business goals in a single day. Instead, you need to work on continually improving your processes and your results.