Small can be perfect, it can be beautiful, it can certainly be successful and it can be enough!

Big is not always best. You don’t have to chase global domination and you don’t have to try and make everyone your customer.

Perfectly formed

There is something truly beautiful about building a small and perfectly formed profitable niche business around something that wakes you up in the morning and puts a smile on your face.

A business that wants to make a difference in peoples lives, a business that appeals to a loyal following and adds value to their day.

In fact, I would say that would be the perfect business.

You could call it a start-up and you could say you’re an entrepreneur.

OR you could just say you’re happy and small is enough.

Small is good

“Any intelligent fool can make things bigger, more complex, and more violent. It takes a touch of genius – and a lot of courage – to move in the opposite direction”. – Albert Einstein

There is nothing wrong with staying small and profitable, there is also nothing wrong with global domination.

Each to their own path and if you want to stay small it does not make you any less of an entrepreneur, or your business idea less valid.

For me personally, it’s all about creating something you are passionate about and making it profitable, around an equally passionate following.

“There’s nothing wrong with staying small. You can do big things with a small team.”

Small can be incredibly powerful:

  • You are not a faceless corporation.
  • You don’t have to worry about conflicts of loyalty to shareholders or your board.
  • You can keep the needs of your customers’ front and centre of everything you do.
  • You can react quickly to changing circumstances
  • You can make big things happen

How to make the most out of small

Unless you say something new, something different, or something that informs and inspires, no one is going to listen to you for long.

Don’t just repeat what everyone else is doing.

If you’re small you have to stand out from the crowd.

Don’t be just part of the noise. Start a new conversation and sing a new song.

You cannot afford to be average. Average is safe. Average takes no risks, it makes no waves and climbs no mountains, it goes along with the crowd and it’s invisible.

Too many businesses limp along, without any real vision or passion, content with ‘OK’.

Surviving when they could be thriving.

“The price of success is hard work, dedication to the job at hand, and the determination that whether we win or lose, we have applied the best of ourselves to the task at hand.”